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Aaker, David, Building Strong Brands, New York: Free Press, 1996. Aaker, David, and Joachimsthaler, Erich, Brand Leadership, New York: Free Press, 2000. Arnold, David, The internet of Brand Management, New York: Perseus, 1992. Butterfield, Leslie, and Haigh, David, using the Financial Value of Brands, London: Brand Finance, 1998.
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